Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. ?? And that influence is powerful. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. Does Coverboy cover boy? unless you renew or That just means more revenue for them.. GET THEM HERE! Take our 'parent company' quiz! James Charles, From 'CoverBoy' to Canceled - New York Times You may be able to find the same content in another format, or you may be able to find more information, at their web site. The Best White Eyeliners for Brighter and Bigger Eyes. Jamess selection may be a reflection of that change. For one thing, James has a considerable social media presence in a world that increasingly values social media. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. CoverGirl Signs Its First-Ever CoverBoy, James Charles - ELLE Beyond fear, beyond anger. From everyday glam to eye looks that are packed with color, the social star can do it all. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. No one, that's who. To say that Charles is talented would be an understatement. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Meet CoverGirl's first-ever CoverBoy, James Charles. "Fingers work great. Our work isn't possible without your support. This is pretty major, if you ask me. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line subscription yet. Charles retweeted a few supportive messages himself. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". James Charles is no exception. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. In the week since, he lost millions of . . contact customer service Charles was just named CoverGirls' very first male CoverGirl. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Return to homepage. I think thats a part of the story here, too.. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. 2023 Cond Nast. Love the idea of contouring but don't know where to start? Stay informed about the latest scientific discoveries & breakthroughs. The model also addressed men profiting off her body. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Promise. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy "Just fingers. now that CoverGirl has announced that James is its first male CoverGirl. "There's something there for everyone. Original reporting and incisive analysis, direct from the Guardian every morning. Blueball is a vibrant true blue packed with silver star-shaped glitters. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. All Rights Reserved. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. IE 11 is not supported. subscription. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Who owns Gatorade: Coke or Pepsi? Charles is an aspiring makeup artist from New York, who has amassed more . Follow TODAY.com writer Scott Stump on Twitter. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. This content is imported from twitter. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. Of course, Willam's been beating his face for ages. We're in love with CoverBoy James Charles' stunningly spooky Ouija Makeup artist James Charles - 103FM The First The Finest | Facebook We know that theres been an increased awareness of queer and trans people in our popular consciousness. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. But I think CoverGirl also hopes that this means more men will wear and buy makeup. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model Is Skin Cycling the Secret to Better Skin? In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. coverboy makeup name change. Willam wears Coverboy Glitter Jelly in Roller Rink. I've Been Single for 8 Yearsand I Blame My Makeup. All rights reserved. We have a mission beyond circulation, we want to bridge divides. Real news, real hope. "When she asked me to collaborate, I thought, Absolutely.". "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Just wrapped another great @COVERGIRL shoot. Use of this site constitutes acceptance of our Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. continue to use the site without a James Charles at Gucci's Met Gala after-party on May 6. Get non-boring fashion and beauty news directly in your feed. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. The end of gendered toys? Your session to The Christian Charisma, Uniqueness, Nerve, and Talent, anyone? The Monitor is a peculiar little publication thats hard for the world to figure out. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". CoverGirl names makeup artist James Charles its first cover boy See the entire range of limited-edition, face, eye, and lip products below. James Charles is no exception," the beauty brand said in a release. Similar-looking products, two totally different techniques. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Press question mark to learn the rest of the keyboard shortcuts ', This website uses cookies to Drag Queen Willam Launches a Beauty Line Perfect for Any Gender Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Hmmm well that joke is ruined, but who cares! The Mally. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. The monochromatic eye look is absolutely gorgeous. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. If you need help purchasing a product directly from Allure, go to our FAQ. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Hmmm well that joke is ruined, but who cares! CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Companies can also win over younger audiences by making social statements. In the course of a year, teen makeup artist James Charles has gone from starting an . Start here with our favorite contouring palettes for highlighting and sculpting. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . Makeup artist James Charles is making history. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. He couldnt be more excited about the news! If you need help purchasing a product directly from Allure, go to our FAQ. R.I.P. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. I can be confident with bare skin and with a full face, he told the magazine. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) "I'm aware of the other drag artists with makeup lines . Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. And with that newfound influence, that generations values are becoming increasingly visible. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. Wow. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Were run by a church, but were not only for church members and were not about converting people. You read that correctly: The newest CoverGirl is a boy. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. The Best Contour Palettes for the Ultimate Chisled Complexion. or call us at 1-617-450-2300. "I went from coloring books to my face. The transformation will take your breath away. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Do whatever makes you happy." You read that correctly: The newest CoverGirl is a boy. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. We can't let our kids get brainwashed like this," Benham said. I could look at this all day long and not get bored. Nor is it the brands first attempt at breaking down barriers. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. logged you out. CoverBoy! I purchased a glitter and a set of lashes. The singer reveals how grueling life was on the road. 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Her hair was brighter than the red carpet. "Im happy that I put forth a line that you dont need any brushes for," says Willam. So why now? ", "We instantly became friends," Roncal says of their meeting and longterm bond. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today There's a lot of fun there, too.". Photo: Courtesy of Coverboy. We are trying out Willam's new line of makeup Coverboy. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Goldie is a golden base with green undertones and holographic glitter. Gem is magenta pink base with chunky, iridescent octagonal glitters. Business, Economics, and Finance. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Its unsurprising, then, that James himself appears to embody those shifts. But you know what? For an optimal experience visit our site on another browser. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Gem is . James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup