amika is a haircare brand that was created by two women, Seung Shin and Jennifer Yepez. Its fortified with 2% AHA fruit acid complex which helps to cleanse the hair of all impurities but leaves hair feeling healthy and nourished but not stripped. Theyre a hodge-podge of well, everything; from color-protectant shampoos and conditioners tomultifunctional hot tools. It also features a dual voltage of 110-240V for those jaunts overseas. Olaplex No. Gad, H.A., Roberts, A., Hamzi, S.H., Gad, H.A., Touiss, I., Altyar, A.E., Kensara, O.A. First of all, its important to understand that amika is a brand of hair products, not a specific product. View On Kohls.com View On Sephora. chemists, and product The 19 Best Volumizing Hair Products of 2023. This pre-shampoo treatment is designed to repair bonds and repair damage in just 5 minutes. So if youd like to ensure you keep that golden glow, consider trading your standard-issue cleanser for the Bust Your Brass Cool Blonde Repair Shampoo (this is not a trick, I swear). What does it mean for a brand to be considered luxurious? We analyzed thousands of products to find these 5 awesome dupes for The Kure Bond Repair Shampoo for Damaged Hair by Amika. You can also receive 15% off your first order if you sign up for their newsletter. However, you can buy other quality beauty products at Ulta and avail exclusive offers and discounts on products. Heres What To Know. You will be surprised to know that all of them are available for $100. sinensis) Leaves, Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity, Vegetable Butters and Oils as Therapeutically and Cosmetically Active Ingredients for Dermal Use: A Review of Clinical Studies, Variety of Amika hair care products to choose from, including styling tools, All products are made using clean ingredients, meaning that substances like parabens, phthalates, and sulfates are not included, Amika is a green brand, as they are reducing waste and switching to bottles that are made out of 90% post-consumer recycled materials, Rewards Program and Refer-a-Friend Program, Offers Afterpay as an alternative payment option. Your email address will not be published. 3. This formula is entirely invisible, so it wont leave any of that unwanted white residue on your roots or strands. Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need. The amika brand is currently sold in salons across the United States. We are a fast-growing hair care and tool manufacturer based out of Brooklyn NY, that's been providing fun, performance-driven products and tools to professional stylists and consumers since 2009. Hydro Rush Intense Moisture Conditioner with Hyaluronic Acid. amika is a hair care brand that was founded by two women, Anna Mitros and NikkieTutorials, in 2014. This deep violet shampoo will instantly neutralize warm, yellow and brassy tones in highlighted and blonde hair. Although there are other bond building hair products out there that work just as well, just know that the Olaplex formula is one of a kind. Amika has always been clean and kind from the beginning. Since bleached hair tends to be a little more fragile and damaged, it needs all the bond-building it can get! Amika offers a variety of products for different hair types and goals. Company leaders Nir and Shay Kadosh, Vita Raykhman, and Chelsea Riggs refocused Amika to embody the principles of inclusivity and diversity by creating products for all hair types. Color Me Brilliant Mushroom + Bamboo Color Protect Shampoo, Conditioner and Primer, Idle Eau de Parfum & Idle Aura Eau de Parfum, The following text field filters the results for suggestions as you type. Average rating value of 34 reviews. Hands down one of the best Olaplex dupes at Ulta, this concentrated formula uses citric acid to repair bonds and strengthen hair with each use. amika Soulfood Nourishing Hair Mask. Does Ulta sell Amika too? Is there a dupe for Olaplex? There are many Amika hair products available, including styling tools. 1. silverdress 1 yr. ago. were a collective Conair Ceramic Wood Porcupine Cushion Hair Brush. Each shampoo is a wholly cruelty-free and certified vegan product. Though the brand . It intensifies the results of Olaplex and primes the hair for optimal treatment and even better results. The company has been praised for its high-quality products and its innovative designs. This leads to some pretty radical thinking from our packaging, to our company values, and the products we make. It helps to strengthen the hair, protect color and condition. Finally, amika is a very subtle scent. StyleCaster is a part of Penske Media Corporation. Firstly, amika is a very light scent. mango butter, and plant-derived oils like coconut, jojoba, sweet almond, and argan. Use Tab to access the results. All products are created with clean ingredients, which excludes chemicals like parabens, phthalates, and sulfates. Free standard shipping on any $35 purchase, New + only here! Glossier Listened to Fans and Relaunched Its Viral Solid Perfume With an Upgrade, multi-tasking hair product detangles hair, protein-infused, color-protecting conditioner. . Style. Its also got coconut oil and aloe vera to keep hair hydrated. Your hair goals, achieved. It helps to remove product buildup, excess oil, dirt and more for fresh, bouncy hair. Its the perfect addition for anyone who color treats their hair or is concerned with frizz, breakage, damage or split ends. Packed with proteins and amino acids to help repair broken bonds, plus nutrients and oils to help keep health healthy, smooth and frizz free. Although its not cheaper, many claim its even better and die hard Olaplex fans have converted to K18 fanatics because of the incredible results. Who owns amika hair products? Prior to Gryphon Investors, amika was owned by a company called Bumble and Bumble. Like the paring shampoo, this conditioner features a formulation with five different molecular weights of proteins. However, if you want Amika products, you can check out the brands official website, Walmart, Sephora, etc. This guide certainly would be incomplete without a mention of the Amazon best-selling Revlon One-Step Volumizer 1.0 Hair Dryer. Yes, Amika avoids using sulfate in all of its hair care products. Rice Water Protein + Moisture Strengthening Hair Treatment, Leave-In Conditioner For Curl Definition And Frizz Control. A super affordable Revolution Olaplex dupe that works just as well! a good hair day means more when you are fighting cancer. Their products are made without sulfates (SLS, SLES, ALS), parabens aluminum starch, are cruelty-free, their package is 100% recyclable, and their plastic bottles use up to 90% post-consumer recycled (PCR) plastics, and they give back and support HairToStay which helps cancer patients keep their while going through chemotherapy. Personally, Ive found that the best hair products at Ulta 2022 are discovered this way. Keep scrolling for a closer look. It is one of the largest hair care brands in the US, owned by the Bansk Group States. So, is amika a luxury brand? 3. usernamemags 1 yr. ago. Depending on your budget and hair needs, one of these Olaplex dupes may be a better option for you than the original bond builder. 5.3 oz (with limited edition hair to stay). Quick View for Hydro Rush Intense Moisture Conditioner with Hyaluronic Acid, Opens a dialog. It actually absorbs oils, neutralizes any odors and leaves behind a scent thats not overwhelming. They have also been certified as cruelty-free by Leaping Bunny. YES! These stores typically carry a small selection of Amika products, but you may be able to find what youre looking for. Antioxidants from the soybean oil also helps hold your color, while the amino acids boost health and elasticity. If she isn't on her computer, she's probably sewing, looking at Vogue Runway collections, or spending time at her local Sephora. Amika was set up in 2007 by Williamsburgs industry Outsiders.. A blend of tea tree, peppermint, and lavender for addressing buildup on the scalp and that irresistible cooling sensation to match. For high-porosity hair that needs extra moisture, use this as an everyday conditioner. An Olaplex No. Some Amika products, such as Amika Nourishing Mask, are entirely protein-free. amika is a haircare brand that is based in the United States. Theres a reason this dry shampoo is so popular. Amika hair shampoos are all the hype for three days because of the versatility and flexibility for adapting to all hair types. A great Olaplex dupe that can be found at the drugstore, Target and even Amazon. Customers can return their orders within 30 days of receipt. amika Dream Routine Overnight Hydrating Hair Mask. Average rating value of 15 reviews. They both do not contain any parabens. Joico is now available nationwide at SalonCentric. The hair care company amika is headquartered in Brooklyn, New York. Additionally, Amika ensured that they would only use clean ingredients in their formulas and that they would commit to sustainable practices in the manufacturing of their products. Quick View for Vault Color-Lock Shampoo, Opens a dialog. select one (1) free sample with every order. The brand is best known for its hair products that are made with natural ingredients. A one-of-a-kind bonding and repairing hair treatment that works while you sleep. This is a great Olaplex dupe that can all nourish the hair while strengthening and repairing. If youre looking for Amika products in a physical store, you can try stores like Target, CVS, or Bed, Bath, and Beyond. OGX is owned by Bumble and bumble, a company that is owned by Unilever. Journal of Food Science, 70(9), pp.E514E518. Amika has a selection of hair masks that can give you a lustrous shine or even revive and reinvigorate damaged hair. amika is not the only hair care brand that is owned by Unilever. Dr. Loretta Urban Antioxidant Sunscreen SPF 40. My Honest Curology Review, 25+ Stunning White Christmas Nails Youll Love, 9 Absolute Best Drugstore Shampoos For Oily Hair To Beat The Grease. Sulfate produces a negative charge and causes hair frizz. Average rating value of 5 reviews. Its formula works from the inside out to repair damaged bonds to renew strength and resiliency. amika products are known for their high quality and performance. Curious about this brand? Conditions, Privacy This Amika color-preserving cleanser uses soybean oil[5], UV filters[6], and an amino acid blend[7] to protect your hair from signs of shading. Frontiers in Pharmacology, [online] 13, p.868461. Designed to be used once a week, this product will instantly detangle, soften, hydrate, smooth and nourish even the most damaged and dry strands. You can also buy Amika hair products on the Ulta website. amika. Pacifica Vegan Collagen Hydrating Leave-In Hair Mask Divi DevaCurl MIST OF WONDERS Leave-In Instant Multi-Benefit Curl Spray $40.00 Got 2b Ultra Glued Invincible Styling Hair Gel Mini (45) $2.99 Mielle Rosemary Mint Daily Styling Creme $10.99 New MONDAY Haircare CLARIFY Conditioner $7.99 Online only 2 sizes Amika Bombshell Blowout Spray this spray provides protection from heat while boosting volume, shine, and texture. Content Permission Terms, Terms and Amika has a great selection of hair care products to choose from, all of which are devoid of the harsh chemicals and substances found in many other commercial brands. The brand is also available online and through other retailers. Shes on a mission to tell you what works and what doesnt do you can save time and money and get the skin of your dreams. Please turn it on so that you can experience the full capabilities of this site. . Currently, Amika Hair care is owned byBansk Group, which acquired the majority of the shares of the company. I use their every sunday spf and ceramidin cream. amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid. Some people say that it does, while others say that it doesnt. 6 dupes. It improves softness, shine, and elasticity with Jojoba Seed Oil which is a powerful antioxidant and is rich in vitamins A, D, and E as well as Sea Buckthorn which is rich in fatty acid omega 7, making it the holy grail for all things hair. 2,626 following. amika hair products ulta. amika Hydro Rush and Dream Routine Hair Hydration Set. So, who owns amika hair products? This dynamic duo eliminates dirt, oil, and other impurities while delivering omega 7 fatty acids to your hair for superior hydration. The Amika polished perfection straightening brush has a consistent temperature of 410F, delivered through ceramic bristles with nylon tips that quickly and evenly heats the hair without damaging it. In addition, many professional stylists use amika products in their own salons. $32.00. Bumble and Bumble was owned by Estee Lauder Companies Inc. check your email inbox for your unique promo code! You don't need a cosmetology license to purchase like most salon products. Some wont cost more than an expensive lunch; othersnot so much. The Kure Intense Repair Hair Mask By Amika For Unisex - 8 Oz Hair Mask. About amikas most popular products include the tangle teezer, the curl bomb, and the hair mask. Our mission is to help you make better, more informed purchase decisions. and McMichael, A.J. Photo, video, and audio production, concepting for global campaigns and launches, art buying, casting, in-house production and studio management, post production, media strategy for consumer and. Amika is a salon brand, as its products are common in professional salons. Quick View for High Tide Deep Hair Waver, Opens a dialog. Online only! Your session has expired due to inactivity. 329. Its gentle, yet effective. enthusiasts that like to Reading both the market and the culture, in the owners. 4.8 out of 5 stars. With 50 heat settings and a threshold of 450 degrees, this slimly-designed flat iron delivers quick and easy styling, thanks to five-inch titanium plates. Drybar Full Pint Medium Ceramic Hair Brush - Ulta Beauty. 4.9 out of 5 stars. A better men's grooming section! Keep reading this Amika hair products review as I give you a look at some of the fan favorites in this category. This Amika hair products review found out that the brand does use some natural ingredients in their products. The answer is complicated. For this reason, most professional hair salons use its products. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics. Wavy, straight, or curly, thick, thin, or mediumwhatever your hair type, Amika has a wide assortment of hair care formulas and styling tools that are designed specifically for you, from hair masks, serums, and conditioners to wavers, straighteners, and more. Ultimately, it depends on your individual definition of luxury. With the Hair Blow Dryer Brush, youve got no excuse for stepping out the door without styling your hair. select one (1) FREE reset shower set w/ $150+. No matter where you choose to buy Amika hair products, youre sure to find something that meets your needs. Some people say that amika smells like a sweet, floral scent, while others say that it has a more woodsy, earthy smell. The Soulfood Nourishing Mask comes in three sizes, so pick what youll need for your intended frequency of use: Dry and brittle hair usually results in split ends, which give you that undesirable crunchy texture whenever you touch it. An innovative bond repairing spray on treatment that can be used anytime, anywhere making it a great option for those always on the go. amika The Wizard Detangling Hair Primer. Additionally, with the Refer-a-Friend Program customers can give their friends $10 off their first order of $59, and receive 1,000 points in their Amika account in return. The company was founded in 2007 by Farouk Shami and is best known for its ceramic flat irons and hair dryers. Amika helps find whats right for you while reminding customers of all the other yous out there at the same time. . Youre in luck! Jacquelyn Greenfield,. Yes. For questions that go beyond this Amika hair products review, you can contact the company through: Here are a few other hair brands to consider in your search for the beach wave, sleek straight, or coil curled look: Why is there silicone in shampoo? So these best Olaplex alternatives will save you money and repair your hair just the same. Shop for Amika in Featured Brands. This multi-tasking hair product detangles hair, manages frizz and prevents breakage, all in one fell swoop. Strengthening and conditioning while protecting your color. Whether youre looking for Olaplex No. In the haircare industry, Olaplex is one of the most popular products among hair stylists and consumers. Sounds promising on the label, and I've been using it for a few weeks to give it a good review with results and . Cline, A., Uwakwe, L.N. The Honest Brand Reviews staff works together to help bring you the information you need to make the best shopping decisions. Sophie Diego is a Toronto-based writer who loves all things related to beauty, skincare, and fashion. HAIR. However, there are a few stores that sell Amika hair products. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS. by | Sep 16, 2022 | ruggable runners for kitchen | mk7 gti performance pack brake kit | Sep 16, 2022 | ruggable runners for kitchen | mk7 gti performance pack brake kit Copyright document.write(new Date().getFullYear()) YourHairTrends All Rights Reserved, How To Remove Hair From Face In Photoshop, How To Properly Shampoo And Condition Your Hair. Sadly, Amika is not one of them. So far, this Amika hair products review hasnt come across any other discounts or a current Amika flash sale. I went . What exactly is a bond? This rich and creamy lightweight formula is also perfect for all hair types. However, Olaplex isnt the only bond-builder in town and there are plenty of great Olaplex dupes that can works some magic on your hair. This pre-shampoo treatment is designed to be used before Olaplex No. Featuring argan oil and other nutrients, this hair oil is super lightweight so it wont weigh down your hair or make it feel greasy. Olaplex bonding oil works by repairing broken bonds in the hair while hydrating, nourishing and protecting hair. In general, amika is a very light, refreshing scent that is perfect for all-day wear. But it also has the added benefit of doubling as a heat . Sephora carries a wide range of Amika products, including the Amika Ceramic + Tourmaline Curling Wand. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. $4.99 - $30.99. Browse Products Skincare Tools Community. If you are experiencing hair loss after using amika products, it might be a good idea to try a different brand of shampoo and conditioner. The Best Drugstore Shampoos For Oily Hair & Scalp. These products are both Vegan and cruelty-free other haircare that contain AHA and Vitamin E . Health/beauty. Make sure that the vibrant new you doesnt fade away by using Amikas Vault Color-Lock Shampoo. Average rating value of 26 reviews. I do all the research for you and pick out the best products and advice to get you the skin of your dreams. The brand offers a wide selection of brushes designed to dry and style your hair at the same time. Amika The Closer Instant Split-end Hair Repair Cream. Although there are other bond building hair products out there that work just as well, just know that the Olaplex formula is one of a kind . 4.1 out of 5 stars with 89 ratings. 3 treatments. The brands products are free of sulfates, parabens, and gluten, and they are made with natural ingredients. The companys products are also vegan and cruelty-free. amika is a haircare brand that is headquartered in New York City. $69.90. Quick View for The Wizard Detangling Primer, Opens a dialog. Policy. amika is a hair care brand that was founded by two women, Anna Mitros and NikkieTutorials, in 2014. It also features a dual voltage of 110-240V for those jaunts overseas. Why Does CeraVe Burn Your Skin? Quick View for Perk Up Plus Extended Clean Dry Shampoo, Opens a dialog. If you continue to use this site we will assume that you are happy with it. Brand: 1844 Helko Werk Germany. Nexxus. amikas products are free of sulfates, parabens, and phthalates. Average rating value of 100 reviews. This version of the dry shampoo has zero white residue and gives oily hair a clean and voluminous refresh. This can make the scalp dry, red, and itchy. Please use a valid email. But, there is always a but, I recently tried a product with promise for my fine thin hair. reset cleansing oil set If ulta carried the inkey list I would never have to step foot in sephora for skincare again haha! The olaplex bond smoother reparative styling creme helps to hydrate, smooth hair and eliminate frizz. For hair care products that have a proven track record and are reasonably priced, Amika is definitely worth checking out. find amika in salons and stores near you find amika in salons and stores near you please contact the salon or store directly for more information on hours and availability. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. Catalogs, User Guan, T.T.Y., Cenkowski, S. and Hydamaka, A. beginning 2022, amika no longer produces bottles with 100% virgin plastic. BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. It gently cleanses while repairing and contains Bond Cure Technology to target the most abundant bonds in the hair, Vegan Proteins that provide keratin-like benefits, and Sea Buckthorn Berry which contains high levels of fatty-acid omega-7. amika products are sold in over 5,000 salons and retail locations in the United States and 40 other countries. Established in 2007 in Brooklyn, New York, Amika began as a hair tools brand like so many others. It does not have a strong, overpowering smell, but instead it is a light, refreshing scent that is perfect for everyday use. Eva NYC is based in New York City, while amika is based in Los Angeles. Perfect as either a one-time at-home remedy or as an intensive weekly treatment, it comes in three handy sizes: Is Amika a good brand? From shampoo and conditioner to styling products, Amika's professional quality products leave hair shiny, smooth and looking it's best. Amika does that for you by making your hair look healthier and more attractive. They are seen as being worth the extra expense, and are often associated with a sense of luxury and exclusivity. You could say it has cult-favorite status and that would be putting it lightly. Learn More THE STRAND THE INSIDE SCOOP ON AMIKA THE STRAND THE INSIDE SCOOP ON AMIKA THE STRAND THE INSIDE SCOOP ON AMIKA Trust me, Ive tried it. Amika is used by hair stylists but it's available for regular consumers to purchase as well from stores like Sephora and Ulta. Pair with a little Amika flat iron styling for a long-lasting look for the club or beach bash. There are so many products like Olaplex on the market its hard to pick the right one. It has a clean, refreshing smell that is perfect for summertime. Thirdly, amika is a unisex scent. I love to use this Olaplex oil to rehydrate dry strands and add an extra boost of shine and softness. amika is a brand that is owned by Unilever, but it is also independently operated. Amika hair products are unique and popular and can be difficult to find in stores. We use cookies to ensure that we give you the best experience on our website. Plus Arginine which helps to strengthen hair and protect against breakage. There are A LOT of hair brands out there but one that I keep coming across is Amika hair products. 12. Get the straight hair you crave no matter where in the world you are by with the Polished Perfection Mini Straightening Brush for $35. Book a salon service or try one of our virtual try-on experiences. Another great place to buy Amika hair products is Sephora. It can also cause curly hair to fall flat. There is a lot of debate over whether or not amika makes your hair fall out. Features: HANDMADE IN GERMANY The Vario 2000 Universal Hatchet is a durable and reliable outdoorsman's tool. This makes it a good choice for people who do not like strong scents. Due to this, hair growth is severely damaged. Color. Explore all of the expert services The Salon offers. Amika is a great brand with a wide range of products, so youre sure to find something that you love. 5 reviews. Therefore, it is difficult to say unequivocally who owns amika. Cookies and related technology are used for advertising. please contact the salon or store directly for more information on hours and availability. This shampoo gently cleanses and strengthens hair with each use. Simply use this and shampoo and condition as normal. Amika: Thicc Volumizing Base creates instant volume and thickness, but it also contains Redensyl to support long-term hair growth and reduction of hair loss. Out with dry, damaged hair and in with smooth, shiny locks. amika is known for its high-quality hair products that are made with natural ingredients. Several buyers on Sephora commented that the Hair Blow Dryer Brush broke after only a few uses. With two heat settings, a cooling option, tufted bristles, and rounded edges, you can dry and style the hair simultaneously. It also has plant oils and butters to deeply nourish the hair, add shine and reduce frizz. One store that sells Amika hair products is Ulta. Amika Perk Up Dry Shampoo this dry shampoo is a holy grail for many people! If you are looking for the top product for curly hair, you must opt for Curl Cops Defining Cream by Amika. This Redken Olaplex dupe is a sulfate-free, concentrated formula that works by using citric acid to repair weakened and damaged bonds in your hair. The brands products are used by some of the biggest names in the hair industry, including Kim Kardashian, Chrissy Teigen, and Gigi Hadid. *Exclusions apply, Let the JOI begin! There is no definitive answer to the question of whether or not amika is a luxury brand. The 10 Best Hair Straighteners of 2023 . Join SkinSort Log In Join SkinSort Skincare Products Cleansers; Makeup Removers; Face Cleansers; Exfoliators; Toners; Masks; You can use it as a weekly treatment or as an everyday conditioner after washing with the Amika shampoo of your choice. Shop All Hair Care Shampoo Conditioner Hair Color Styling Products. It helps to remove minerals found in hard water and removes any residue easily. Here are the best Olaplex No. They have 11 collections including: This Amika straightener features upgraded iRED technology that regulates temperature to give you the smooth and shiny hair you want while reducing damage. For one, amika products are high in sulfates, which can be harsh on the hair and can lead to hair loss over time. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS. Its also color-safe and compatible with all hair types. Quick View for Un.Done Volume & Matte Texture Spray, Opens a dialog. Formulated as a once weekly deep conditioning treatment to repair bonds and strengthen hair to keep it healthy and strong. Sephora. Because while reading product reviews can be informational and highly amusing, its a time-suck that most of us dont have time for. DESIGN: KATIE DECKER-JACOBY/STYLECASTER. All Rights Reserved. In this Amika hair products review I will take a look at two of the brands bestselling items in the category below. Check out the most beloved Ulta hair buys below! It uses Granrepair Powerbond technology to repair broken bonds and has some great ingredients that protect the hair against heat damage and breakage. Amika products are luxurious, affordable, and incredibly healthy. Us, Store Its both a beauty and curse because more often than not, you end up discovering something that would actually do your routine some good. It also has hydrating ingredients like hyaluronic acid to add weightless moisture to the hair. Usually when I blow dry my hair it almost has a burnt smell because it is really thick and curlyBut this product makes it so much easier to blow dry and it leaves it so smooth and with volume. So, if you are looking for sulfate-free hair care products, Amika is an excellent option for you! It wasnt until 2020 that the operational team decided to rebrand the company mission to reflect trending consumer values, in response to activist movements such as Black Lives Matter. 2.3 out of 5 stars. Amika is a hair care brand that was founded in 2007 by two women, Alexandra Wilkis Wilson and Perri Peltz. It gently cleanses while nourishing hair to leave it soft, shiny and smooth. Its nourishing formula will leave your hair insanely soft and if you have tangly hair, this product is a must. . This clarifying shampoo has all the bond-building and repairing benefits of the regular shampoo but it helps to remove buildup of dirt, oil and styling products for hair thats fresh, clean and healthy.